The first tool to turn to is your own brain, or rather your imagination. The best keyword research tools: Your brain When The Curry Leaf becomes nationally acclaimed, like The French Laundry, you may not have to include Seattle in the keyword. He will be difficult to beat.Ī restaurant called The Curry Leaf in Seattle should add “The Curry Leaf Seattle” to the top of its keyword list. You think that “Curry Guy” is a great name for your blog? Check Google first: Dan Toombs is already pretty well established using that handle. When you are thinking of a new blog name or even a new company name, it’s worth searching the name-idea in Google first and make sure there’s not a lot of pages listed already. When people search for you by name you want to be sure you are ranking number one in Google. Often forgotten at the beginning of the keyword research process: your company / brand name is a keyword you need to target. If you are writing a blog and you are targeting a national or an international audience, then you don’t have to worry about adding your location to search terms. Are results all national, local or a mix of both. Ideally you should be using Schema on your site to indicate your physical address.Īs you complete your keyword list, search for the term in Google to see what the result page looks like. This should be replaced by your location. Although “Indian restaurant” may be a popular search to target, you are better considering the keyword as “Indian Restaurant Seattle” when you are thinking of content for your site.Įqually “Indian restaurant near me” is a popular search but you don’t need to add “near me” to your website. Google guesses that you are searching with local-intent and adds a location criteria to your search. The result will be different for a person in New York or even just in West Seattle. Local searchesĪ note about local-intent searches: if you stand in downtown Seattle and type “Indian restaurant” into Google Search, then you will see 3 results from Google Maps and organic search results made up of guides to local restaurants and nearby restaurants. If you are having trouble finding keywords, the website may not be a good idea after-all. Before starting a site, try and make a list of 30 to 100 good keywords. This “long-tail” of keywords has more potential, traffic-wise, than the main keyword.Ī keyword can be a single word but it’s more likely to be a combination of words that make a popular search query in Google. If you are writing a blog with curry recipes, “curry” may be a good keyword, but there is a lot more potential if you target multiple word keywords like “chicken curry recipe”, “basic Indian curry recipe”, “chicken tikka masala”. If you are an Indian Restaurant in Seattle, then your keywords are not Indian, Restaurant and Seattle, but search terms with multiple words like “indian restaurant seattle”, “curry seattle” and “best naan bread in Washington”.
Google keyword suggestion free#
You should also consider how relevant your site is for that keyword and vice-versa.ĭownload our Free Ebook “Introduction to WordPress SEO” A keyword often has more than one wordĪ popular misconception is that a list of keywords is a list of single words. Be warned, though, popularity is not the only criteria for a good keyword. By ranking higher for popular keyword searches, you’ll generate more traffic to your website. You’ll also be able to check on your keywords over time and see if your site is ranking better. They will help you structure the navigation of your site, highlight the pages and posts you will have to write, calculate search engine advertising budgets and find sites that will link to you.
Good keywords will be the pillar on which to build your SEO strategy. Finding the right keywords is fundamental to SEO and should be a first step when starting a blog.
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